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Participant’s Profile

  • Account – and client-facing leaders at different levels
  • Sales managers looking to polish their sales knowledge or coach new salespeople.
  • Business owners and business development specialists
  • Entrepreneurs who are looking to grow their business and acquire new customers.
  • Professionals making a horizontal career shift into sales from another functional role

Course Outline

  • Discovering Yourself
  • Analyzing the Customer
  • Mastering Verbal Communication
  • Applying The Winning Sales Methodology
  • Growing Customer Loyalty
  • Becoming a Sales Leader

Learning Outcomes

  • Learn proven selling and persuasion strategies that will help you build new account sales and strengthen your existing relationships.
  • Understand customer profiles and how to communicate in their preferred style, to show them their “pain” relievers and “gain” creators.
  • Get access to professional templates, canvases and planning documents that will enable you to create personas, identify USPs and competitive talking points, create the perfect sales pitch and close your deals successfully.
  • Use one-to-one and group activities, advanced simulations, and self-assessment tools to get feedback and insights on your own performance and potential developmental areas.
  • Unleash your own potential to lead sales, acquire customers and develop new business for your company

Program Details

  • Understand the impact of your emotions on sales interactions and learn how to manage emotions effectively in high-pressure situations.
  • Gain insights into customer behavior and psychology, enabling them to understand the factors influencing their buying decisions.
  • Learn various techniques and practical exercises to master verbal communication, including active listening, powerful questioning, and adapting your communication style to different customers.
  • Learn the step-by-step sales process, from prospecting to closing deals, highlighting the importance of each stage and providing practical strategies for maximizing sales opportunities.
  • Build and maintain strong customer by exploring various strategies to exceed customer expectations, deliver exceptional customer service, and provide post-sale support.
  • Develop essential leadership skills, such as coaching, motivating, and mentoring their team members.


I’ve been privileged to have Sanjay at Leonnova Consulting as my coach. Not only did he provide me and my peers with very helpful insights during the (often challenging) assignments, he has also been of great value in inspiring me to deliver the best possible result.

Vandana Doekhie, MSc. LL.MHead of RFP at NN Investment Partners | Asset Management | Sales | Management

Leonnova team brought insights and guidance to our regular team check-ins, and was a great champion of the work. Once our idea and plan was locked, they became a great cheerleader of our team's efforts going into the presentation development and delivery.

Mark JordanVP Brand Strategy & Chief Communications Officer at Kids Help Phone

Throughout my time working with Leonnova Consulting, one thing I routinely appreciated was their complete passion for leadership and building a high performing team. Their team zeal for collaboration, fostering team engagement and always seeking a bright side is ever palpable, and the resulting enthusiasm infectious.

Christine BruceSenior Leader in HealthCare

Leonnova team brings energy, creativity, and intellectual horsepower to every team/project engagement.

Sonya J LockyerStrategist and Business Leader

It might sound like an exaggeration, but collaborating with Haniyeh from Leonnova was absolutely the very best business decision I ever made. Her guidance and professionalism helped us implement a successful project management and risk prevention process as we conducted a massive software conversion project – the largest of its kind in Canada – that came in on-time and under budget. Without her, the project would have been a disaster.

Avi HymanDirector of Academic and Collaborative Technology at University of Toronto

The J&J Canada Finance team had Leonnova lead us through a customized negotiations training program, where they provided a variety of effective techniques to help the team better navigate client and business partner negotiations. Over the course of the training, relevant case-studies, personalized follow-ups and hands on coaching made the learning experience tailored to their needs and expectations. Lastly, the team appreciated that the frameworks taught were applicable across multiple professional and personal scenarios

K. SethJohnson and Johnson

Sanjay and Haniyeh are passionate coach's/instructors who encourages students to push their own boundaries in service to setting them up for success in the business world. They vest their time and effort into students and leaves a significant imprint on their future endeavours.

Mangala Rao-D’SaSecond Cup Canada
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